The agency
Creativity, driven by experience and an overall vision.
Founded in 2017 in Laconnex (Geneva), Spinnaker Communication supports SMEs, companies and institutions in their branding, communication and digital development projects.
Our particularity lies in dual expertise: creativity with a vision of the company as a whole, and experience of the challenges of communication and innovation. With more than 15 years of experience in communication and a deep understanding of the Geneva economic fabric, we approach each assignment with a perspective that goes far beyond its graphic dimension.
We love strong ideas, creative approaches, and well-crafted results. But we place just as much importance on the coherence of projects as on their execution. A logo fits into an identity, a website into a digital ecosystem, a campaign into a communication strategy. This overall vision guides our creative choices and gives meaning to each project.
Our experience with the Geneva-based SMEs also allows us to understand their operations, constraints, and ambitions. It gives us the ability to naturally move from strategic thinking to concrete production, without losing sight of the company’s objectives.
Finally, we prioritize collaborations that are long-term. Knowing a company, following its evolution, and understanding its decisions allows us to refine our perspective, anticipate its needs, and effectively evolve its communication.
From a bird's-eye view in reflection. From creativity in ideas. From precision in execution.
Marine Gruaz-Rébuffat
15 years of entrepreneurship, one common belief: a strong brand is a real development lever.
Founder of Spinnaker Communication | Entrepreneur | Expert in branding & communication
Having been an entrepreneur for nearly 15 years in the fields of communication, branding and digital, I have built my career around a conviction: successful communication is not limited to a beautiful image. It must translate a vision, affirm a positioning and contribute concretely to the success of a company.
After obtaining my Bachelor's degree in Communication and Media, In 2013, I founded my first communication agency, which I developed and managed until 2017. This first entrepreneurial experience laid the foundations of my approach: combining creativity, strategic vision, and understanding the issues facing my clients.
In 2017, I continued this adventure by founding Spinnaker Communication, With the ambition to offer strategic, creative, and operational support. Today, through Spinnaker, I help companies design and deploy their brand identity, communication materials, and digital presence. From initial brainstorming to final implementation, I prioritize a customized, demanding, and resolutely collaborative approach.
My career has also led me to Co-founding Swiss House of Brands (SHB), At this consulting firm specializing in the strategic management of brands and their contribution to the performance of companies, I developed and led activities related to branding, communication, and digital technologies, at the intersection of the challenges of economic transformation and sustainability. This experience has enriched my understanding of the role of the brand: not only as a vehicle for image, but also as a driver of growth and the creation of value.
Driven by a particular interest in innovation and impact-driven entrepreneurship, I also work as a mentor and trainer at the EPFL Innovation Park, in the framework of the acceleration program Tech4Regen. I help innovative startups structure their brand, position themselves, and develop their marketing strategies.
This sensitivity to the challenges of tomorrow has led me, in particular, to complement my career with training in Business Sustainability Management at the’University of Cambridge, In order to integrate the dimensions of sustainability and the transformation of economic models into my strategic thinking.
What moves me today? To put this cross-disciplinary experience to work on ambitious projects, combining the vision of an entrepreneur with the rigor of a strategist and the sensitivity of a creative.
Because behind every brand are first and foremost people, convictions and a story that deserves to be told with accuracy.
Marine Gruaz-Rebuffat | Spinnaker Communication
marine(at)spinnakercommunication.ch
Office: +41 22 756 05 05 | Whatsapp: +41 78 667 75 21
10 Rue de la Maison Forte - 1287 Laconnex - Geneva