{"id":28640,"date":"2017-02-16T09:16:27","date_gmt":"2017-02-16T08:16:27","guid":{"rendered":"http:\/\/mxajfmgl.preview.infomaniak.website\/?page_id=38"},"modified":"2026-11-06T18:14:30","modified_gmt":"2026-11-06T17:14:30","slug":"lagence","status":"publish","type":"page","link":"https:\/\/spinnakercommunication.ch\/en\/lagence\/","title":{"rendered":"The agency"},"content":{"rendered":"

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L’agence<\/h2>\n

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La cr\u00e9ativit\u00e9, port\u00e9e par l’exp\u00e9rience et une vision d’ensemble.<\/h3>\n

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Fond\u00e9e en 2017 \u00e0 Laconnex (Gen\u00e8ve), Spinnaker Communication accompagne les PME, entreprises et institutions dans leurs projets de branding, de communication et de d\u00e9veloppement digital.<\/span><\/p>\n

Notre particularit\u00e9 repose sur <\/span>une double expertise : la cr\u00e9ativit\u00e9 avec une vision de l’entreprise dans son ensemble, et l’exp\u00e9rience des enjeux de la communication et de l’innovation<\/span><\/strong>. Avec plus de 15 ans d’exp\u00e9rience dans la communication et une connaissance approfondie du tissu \u00e9conomique genevois, nous abordons chaque mandat avec un regard qui d\u00e9passe largement sa dimension graphique.<\/span><\/p>\n

Nous aimons les id\u00e9es fortes, les partis pris cr\u00e9atifs et les r\u00e9alisations soign\u00e9es. Mais nous attachons autant d’importance \u00e0 la coh\u00e9rence des projets qu’\u00e0 leur ex\u00e9cution. Un logo s’inscrit dans une identit\u00e9, un site internet dans un \u00e9cosyst\u00e8me digital, une campagne dans une strat\u00e9gie de communication. <\/span>Cette vision globale guide nos choix cr\u00e9atifs et donne du sens \u00e0 chaque r\u00e9alisation.<\/span><\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.22.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.9″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bbManrope||||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#000000″ text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_font=\u00a0\u00bbManrope||||||||\u00a0\u00bb header_3_font=\u00a0\u00bbManrope|800|||||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Notre exp\u00e9rience aupr\u00e8s des PME genevoises nous permet \u00e9galement d’en comprendre les fonctionnements, les contraintes et les ambitions. Elle nous donne la capacit\u00e9 de passer naturellement de la r\u00e9flexion strat\u00e9gique \u00e0 la production concr\u00e8te, sans perdre de vue les objectifs de l’entreprise.<\/span><\/p>\n

Enfin, nous privil\u00e9gions les collaborations qui s’inscrivent dans le temps. Conna\u00eetre une entreprise, suivre son \u00e9volution et comprendre ses d\u00e9cisions nous permet d’affiner notre regard, d’anticiper ses besoins et de faire \u00e9voluer sa communication avec pertinence.<\/span><\/p>\n

De la hauteur de vue dans la r\u00e9flexion. De la cr\u00e9ativit\u00e9 dans les id\u00e9es. De la pr\u00e9cision dans l’ex\u00e9cution.<\/span><\/strong><\/p>\n

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Marine Gruaz-R\u00e9buffat<\/h2>\n

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15 ans d’entrepreneuriat, une m\u00eame conviction : une marque forte est un v\u00e9ritable levier de d\u00e9veloppement.<\/span><\/h3>\n

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Fondatrice de Spinnaker Communication | Entrepreneure | Experte en branding & communication<\/p>\n

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Entrepreneure depuis pr\u00e8s de 15 ans dans les domaines de la communication, du branding et du digital, j’ai construit mon parcours autour d’une conviction : une communication r\u00e9ussie ne se limite pas \u00e0 une belle image. Elle doit traduire une vision, affirmer un positionnement et contribuer concr\u00e8tement \u00e0 la r\u00e9ussite d’une entreprise.<\/span><\/p>\n

Apr\u00e8s l’obtention de mon <\/span>Bachelor en Communication et M\u00e9dias<\/span><\/strong>, j’ai fond\u00e9 en 2013 ma premi\u00e8re agence de communication, que j’ai d\u00e9velopp\u00e9e et dirig\u00e9e jusqu’en 2017. Cette premi\u00e8re exp\u00e9rience entrepreneuriale a pos\u00e9 les fondations de mon approche : conjuguer cr\u00e9ativit\u00e9, vision strat\u00e9gique et compr\u00e9hension des enjeux de mes clients.<\/span><\/p>\n

En 2017, j’ai poursuivi cette aventure en fondant <\/span>Spinnaker Communication<\/span><\/strong>, avec l’ambition d’offrir un accompagnement \u00e0 la fois strat\u00e9gique, cr\u00e9atif et op\u00e9rationnel. Aujourd’hui, \u00e0 travers Spinnaker, j’accompagne les entreprises dans la conception et le d\u00e9ploiement de leur identit\u00e9 de marque, de leurs supports de communication et de leur pr\u00e9sence digitale. De la r\u00e9flexion initiale \u00e0 la r\u00e9alisation, je privil\u00e9gie une approche sur mesure, exigeante et r\u00e9solument collaborative.<\/span><\/p>\n

Mon parcours m’a \u00e9galement amen\u00e9e \u00e0 <\/span>cofonder Swiss House of Brands (SHB)<\/span><\/strong>, un cabinet de conseil sp\u00e9cialis\u00e9 dans la gestion strat\u00e9gique des marques et leur contribution \u00e0 la performance des entreprises. J’y ai d\u00e9velopp\u00e9 et pilot\u00e9 des activit\u00e9s li\u00e9es au branding, \u00e0 la communication et au digital, au croisement des enjeux de transformation \u00e9conomique et de durabilit\u00e9. Une exp\u00e9rience qui a enrichi ma vision du r\u00f4le de la marque : non seulement comme vecteur d’image, mais aussi comme moteur de croissance et de cr\u00e9ation de valeur.<\/span><\/p>\n

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Anim\u00e9e par un int\u00e9r\u00eat particulier pour l’innovation et l’entrepreneuriat \u00e0 impact, j’interviens \u00e9galement comme <\/span>mentore et formatrice aupr\u00e8s de l’EPFL Innovation Park<\/span><\/strong>, dans le cadre du programme d’acc\u00e9l\u00e9ration <\/span>Tech4Regen<\/span><\/em>. J’y accompagne des startups innovantes dans la structuration de leur marque, leur positionnement et leurs strat\u00e9gies de mise sur le march\u00e9.<\/span><\/p>\n

Cette sensibilit\u00e9 aux enjeux de demain m’a notamment conduite \u00e0 compl\u00e9ter mon parcours par une formation en <\/span>Business Sustainability Management<\/span><\/em> \u00e0 l’<\/span>Universit\u00e9 de Cambridge<\/span><\/strong>, afin d’int\u00e9grer les dimensions de durabilit\u00e9 et de transformation des mod\u00e8les \u00e9conomiques \u00e0 ma r\u00e9flexion strat\u00e9gique.<\/span><\/p>\n

Ce qui m’anime aujourd’hui ?<\/span><\/strong> Mettre cette exp\u00e9rience transversale au service de projets ambitieux, en associant la vision d’une entrepreneure, la rigueur d’une strat\u00e8ge et la sensibilit\u00e9 d’une cr\u00e9ative.<\/span><\/p>\n

Car derri\u00e8re chaque marque se trouvent avant tout des personnes, des convictions et une histoire qui m\u00e9rite d’\u00eatre racont\u00e9e avec justesse.<\/span><\/p>\n

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Marine Gruaz-Rebuffat | Spinnaker Communication<\/span><\/p>\n

marine(at)spinnakercommunication.ch<\/a><\/p>\n

Bureau : +41 22 756 05 05<\/a> |\u00a0Whatsapp : +41 78 667 75 21<\/a><\/span><\/p>\n

10 Rue de la Maison Forte – 1287 Laconnex – Gen\u00e8ve<\/p>\n

<\/span><\/p>\n

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L’agenceLa cr\u00e9ativit\u00e9, port\u00e9e par l’exp\u00e9rience et une vision d’ensemble.Fond\u00e9e en 2017 \u00e0 Laconnex (Gen\u00e8ve), Spinnaker Communication accompagne les PME, entreprises et institutions dans leurs projets de branding, de communication et de d\u00e9veloppement digital. Notre particularit\u00e9 repose sur une double expertise : la cr\u00e9ativit\u00e9 avec une vision de l’entreprise dans son ensemble, et l’exp\u00e9rience des enjeux […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-28640","page","type-page","status-publish","hentry"],"yoast_head":"\nL'agence - Spinnaker Communication - Marine Rebuffat<\/title>\n<meta name=\"description\" content=\"Gestion et un accompagnement global de vos projets de communication : logo, branding, sites internet (webdesign&prod), conseils & strat\u00e9gies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/spinnakercommunication.ch\/en\/lagence\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'agence - 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